Big Grams, the combination project of Big Boi and Phantogram, may not have been as successful commercially as they may have hoped, but the trio have proved they were just a flash in the pan. They have released two more music videos for "Born To Shine" featuring Run The Jewels and "Run For Your Life" from their debut 7-track, self-titled effort.
The trippy, animated clips are being premiered as a part of Adult Swim's music video segment later tonight at 4 a.m. EST, but you can watch the wild double feature video now online.
It starts out with the five artists pulling up to a sketchy, back room bar. Killer Mike blasts their way in and the scene is surreal with figures with grossly exaggerated features, knives sticking out of their bodies and more. Killer Mike immediately attracts four different ladies, while Phantogram start to sing the hooks and DJ.
El-P gets caught up in a huge rack and then a massive bar brawl, which brings in the full squad as they take down a group of shadowy individuals and large monster with piranhas. Eventually the woman who El-p fell for turns into a witch and blows them through the floor as their various vices fly by them.
The song switches over to the LP opening track "Run For Your Life," as they end up in a burnt out, destroyed city with gambling, strippers and other vices that drag them in.
Phantogram try and convince Big Boi not to fall into the clutches of an evil minx, but he is seduced by her and gets blasted by a rainbow from between her legs into another dimension and she steals his chain.
It all fits with the original promotion that featured the seven original sins as the cover art.
