Before Iggy Azalea became a household name with her hit "Fancy," Lord Jamar predicted that the music industry would push her in the direction of stardom. He said they wouldn't stop working the Aussie femcee until she was "the sh*t."
He claimed that she was the industry's "wet dream" due to her looks, her sexuality, and most importantly her white skin.
In an interview with Vlad TV (via HipHopDX), Jamar compared Azalea to rappers like Nicki Minaj and Lauryn Hill and warned that Azalea better watch out for the next pretty white rapper to take her place.
"Didn't I already tell you, Iggy Azalea, they're not gonna stop until she's the sh*t," Jamar told Vlad TV. "Iggy Azalea is who they want-She's part of where they want rap to go. They'd much rather an Iggy Azalea than a Nicki Minaj. But the only reason that Iggy Azalea hasn't blown up the way they want her to yet is cause she ain't got no hits. But once they start getting her some f**kin hits, you watch. I been called this Iggy Azalea sh*t [a] couple of years ago. When I first saw her. Cause she's everything they want. You know what I mean? Pretty, fat ass, over-sexualized, and she's white. Most of all she's white. But what's funny about her is like 'Okay, she's from Australia, but the way she rhyme it's almost like a caricature.' It's almost like you making fun. Cause you don't talk like that...You from down South all right. Down under. Rap like that. Rhyme like a f**kin Aussie. But no, you gonna f**kin rhyme like you black or some sh*t. They're gonna blow he rup because that's where they want to see hip-hop go. They enjoy the music, but they want to see white faces doing it."
Jamar explained the hierarchy of how he thinks the industry sees female rappers.
"They'll take a Nicki Minaj over a Lauryn Hill," he said. "Because she's lighter and not talking no positive sh*t. And she's over-sexualized. But if we can get the same type of Nicki Minaj in a white girl. Well, sh*t that's their wet dream...This is a concentrated push. This is a concentrated campaign. They have already decided a long time ago that this girl's gonna blow up. They're just gonna keep chipping away until it happens. Now she just better hope that another white girl don't come along that looks better than her. That has some real hits. Cause then they'll f**kin throw her to the side and go with that girl. You know what I mean? But until that girl comes she's the one they're putting their money on. Trust me."
As HipHopDX notes, Azalea is one of a handful of white artists that Jamar has critiqued in over the past year including Justin Bieber, Miley Cyrus, and Macklemore.
Do you agree with Lord Jamar's assessment of Azalea in the music industry? Let us know in the comments section below!