As the fifth anniversary of “Gangnam Style” approaches, K-Pop star PSY is making a comeback with his eighth album 4x2=8 and two new music videos. 4x2=8 was released this past Wednesday (May 10) in tow with dual singles “New Face” and “I Luv It.”
Billboard reports that “I Luv It” is directed against his haters and shows PSY against various backdrops and a counter tallying billions of YouTube views, which references the 2012 hit that remains the most-watched video of all time on the site. PPAP singer Pikotaro and actor Lee Byung Hun (of G.I. Joe and Terminator) join PSY in the video.
“New Face” stars K-Pop starlet Naeun, who is part of the girl group Apink. In the video she portrays a woman that PSY is pursuing. 4x2=8 is his first release since Chiljip Psy-da in 2015, and features 10 tracks and two singles.
K-Wave News reports a talk to the Korean media PSY gave before the release of the album, where he expressed feeling nervous for the release of the album. He also revealed that he began the album wanting to collaborate with younger musicians, resulting in numerous features on the album via his labelmates at YG Entertainment. Featured acts on the album include actress Lee Sung-Kyung, Taeyang of BIGBANG and G-Dragon, as well as iKon’s Bobby and B.I. and Tablo of Epik High.
PSY also collaborated with prolific Korean producers JY Park and Zico on the album, who co-wrote “I Luv It.”
Watch the music videos for "New Face" and "I Luv It" below.