The program is a long way to reform the music industry but a huge step indeed.
Issa Rae's Raedio label is finally teaming up with Google to develop a new emerging artists initiative, Billboard reports.
"The Raedio Creator Program Supported by Google" is intended to provide underrepresented independent artists with more resources as well as increase representation of women of color in the music industry, something she criticized in a now-viral Los Angeles Times Interview.
The Emmy-nominated Actress and activist said in a statement that the partnership with Google is "perfectly aligned" with her mission in "helping open doors and provide opportunities for women" to succeed and succeed in their art.
Rae is excited about how the initiative will impact the selected and the music they will be creating as a result.
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How does the program works?
The Google-sponsored program will pick two female artists and two composers who will each get funds and resources to help them make music while maintaining complete control of their work.
Recording expenditures, production charges, and marketing expenses for the musicians will be covered by the Google, who will be expecting an EP of three to five songs from the artists.
The projects will be overseen and distributed by the Raedio record label department, which will make them available to all digital music service providers (DSPs).
The tracks from each EP will be put to Raedio's music collection, allowing them to be pitched for sync opportunities as they become available.
Google will also sponsor creating and developing one music video for each artist.
The Raedio music supervision section will look for ways to include the composers' unique songs in other Hollywood films when it comes to music supervision.
The reason behind
With the placement of their music in Rae's blockbuster HBO series "Insecure", which concluded its successful five-season run last month, both rising and established musicians have had the opportunity to secure valuable sync placements.
According to Benoni Tagoe, president of Raedio and Rae's longtime business partner, the show is "the starting point, but it is definitely not the finish line" for artists signed to the label.
Raedio has been working on music supervision for series such as Epix's "Godfather of Harlem", "Starz's Power", and Rae's upcoming HBO Max series "Rap Sh*t", which is co-executive produced by City Girls and about two struggling rappers in Miami.
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