One Direction made a huge new announcement: the British boy band is finally releasing a new... fragrance. Today (Aug. 5), Harry Styles, Liam Payne, Niall Horan, Zayn Malik and Louis Tomlinson unveiled its new perfume, named after their Midnight Memories single "You & I."
After a series of incredibly obvious picture clues on 1D's official Twitter account (which included a very pink picture of Malik, lasers and the top of a perfume bottle), the announcement was officially made by Horan. "hello everyone its niall ! at the fragrance launch for you & i . big day! the commercial is coming out today! so keep eyes peeled," he tweeted.
Shortly after, One Direction rolled out a new commercial and the official light pink bottle for You & I.
Falling in line with the Twitter teases, the commercial features the five boy banders getting their James Bond on as they propel through a hole in a ceiling to a sterile, laser filled room. As they comically try to avoid the sensors, bumping into each other and losing a few shoes along the way, the perfume comes into full view... before Payne snatches it up, of course!
The perfume itself comes in a hexagonal bottle with a geometrically shaped top. The light pink color of the fragrance is accented by golden trims along the bottle, creating an essence of fun elegance.
According to OneDirectionFragrance.com, You & I the fragrance will smell like "Bright splashes of mango and refreshing grapefruit are combined with a heart of creamy osmanthus, exotic orchid and soft peony to offer a romantic signature that captures the peak of nature in bloom. Background notes of musk, indulgent praline and sandalwood blend to wrap the fragrance in smooth, seamless harmony."
We can get behind that!
You & I will be available in a variety of formats, from an eau de parfum to a candle on Aug. 20. It's the third fragrance from One Direction, following the release of That Moment and Our Moment.
[Photo From: One Direction Twitter]