When you hear the name JoJo Siwa, rainbows, sparkles, a high ponytail, and colorful makeup immediately come to mind. However, the singer/dancer had a massive rebrand in 2024, which buried her former persona in exchange for a darker one. More recently, the musician defended her decision to change her aesthetics amid the criticism she received on social media.
According to Page Six, the former Dance Moms star attended the iHeartRadio Music Awards 2024, where she shocked people with her red-carpet look. Ditching her usual colorful outfit, the singer, who is set to drop a new record this year, opted for a darker one featuring a sheer bodysuit with silver details.
To complete the look, Siwa wore dark face paint that resembled the band KISS and a more edgier hairstyle than her high, side ponytail from years ago.
No one knows how to make a red carpet entrance like #JojoSiwa 🔥🤘 #iHeartAwards2024 pic.twitter.com/0fB3OkdDoR
— MuchMusic (@Much) April 1, 2024
The singer spoke with E! News to defend her major rebrand after she received criticism from the public upon announcing her new music, which is catered to a more mature audience.
"People are afraid of things they don't know," she told the outlet on the red carpet, adding, "Things can be scary for people. New things can be very, very scary."
JoJo Siwa Feels Lucky to Create Art
Despite receiving backlash from fans after announcing her new music, Siwa revealed that she still feels lucky that she gets to create art because she considers it a "special thing."
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Regardless, Siwa received support from some of her idols like Lil Nas X and Meghan Trainor, as she said: "Some of the most respected people in the world have come up to me and been like, 'What you're doing right now is so right. It is what the world needs, and I'm learning from what you are doing right now.'"
JoJo Siwa New Music Era
After teasing her fans on social media, the musician finally released a teaser of her new music, which is completely different from what she released in the past. Her next era will not be suitable for young audiences.
Siwa shared several clips of herself vibing to the new song. "Karma" will be released on major music platforms on April 5, 2024.
The singer released a few EPs throughout her career, such as Celebrate in 2019 and JoJo's Rockin' Christmas in 2020.
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