After naming Bose its official headset brand, the National Football League has banned all players from wearing Dr. Dre's Beats on camera during all NFL-related broadcasts.
According to Yahoo! Sports, the ban applies to "all TV interviews during training camps or practice sessions and on game day." Restrictions also bar players from appearing on-camera with Beats during postgame interviews up to 90 minutes after the end of each game.
Players wearing the headphones during restricted times will face a fine by the league.
As reported by Rolling Stone, the ban "isn't expected to impact Beats' promotional deals with NFL Pro Bowlers like Colin Kaepernick and Cam Newton," but the rules apply just the same.
The league released a statement detailing its history of "prohibit[ed] branded exposure on-field or during interviews." In the statement, the NFL claims that "the policies date back to the early 1990s and continue today." A league representative added that "Bose is not involved in the enforcement of our policies."
Beats by Dre promptly responded with a statement of its own, claiming that the brand has become "as important to performance as any other piece of equipment."
"Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a representative for the company said, according to Recode. "Music can have a significant positive effect on an athlete's focus and mental preparedness and has become as important to performance as any other piece of equipment."
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