When it comes to music videos, OK Go keep one-upping themselves. The Los Angeles-based quartet just released the official visual for "I Won't Let You Down," and the title is spot on. The boys filmed the new video in Japan and used special technology called the Uni-Cub — basically a motorized unicycle that moves under its own power.
The band also used Busby Berkeley-inspired choreography, with tons of umbrellas and supporting actors.
Check it out:
We got on the phone with bassist Tim Nordwind a couple weeks ago when the vid was still top secret (we had asked about any potential new visuals):
"We've already finished another one that we shot in Japan," Nordwind said. "It utilizes a very unique piece of technology, and it's coming out in the next couple of weeks. We just finalized it in the last couple days.
"Once we had the record done and we had a group of songs picked for Hungry Ghosts, we realized we were missing one more upbeat-sounding kind of song that we didn't have in the material we left off. So, we went and made one more song, and it's kind of like a very upbeat, disco-inspired song. So that's gonna be the next video we release."
He would not give many hints, though.
"I can't actually tell you too much," Norwind said. "We shot it in Japan. It has a very kind of Japanese flair to it. We're using a fairly interesting piece of technology, and at times it feels very much like the choreographer Busby Berkeley. He did a lot in the [19]30s and '40s for musical theater that was on film. It's very fun. It has a lot of heart."
