Calvin Harris may be the richest man in dance music by a mile but that is not stopping him from keeping the cash flowing with major sponsorship deals. It has been announced today that the "Blame" producer will be the new face of Emporio Armani Spring/Summer Collection. The chart-topping DJ/producer will be modeling next season's Armani eyewear and watches. According to Mixmag, photographer Boo George in Los Angeles took the photos. The full campaign will be rolled out in January.
We are pleased to announce @CalvinHarris as the face of the new #EmporioArmani SS15 campaigns. #CalvinHarrisforEA pic.twitter.com/EbjxwJfUtl
— Armani (@armani) December 17, 2014
Calvin Harris spoke of the opportunity to work with Armani glowingly via Mirror, "It's incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs."
Harris has been posting behind the scenes photos on his Twitter account over the past few days, so this is not a total surprise.
Calvin Harris was recently named the richest man in dance music and placed in the top 10 highest earning musicians in the world. Details have not emerged about how much he will be earning for this sponsorship deal, but a few extra dollars for his rainy day fund won't hurt in case Harris forgets how to DJ and write music tomorrow. He will surely be stocked with nice sunglasses and watches for the summer festival season, which can become quite hectic.
Giorgio Armani praised Calvin Harris's sincerity when tabbing him to model their new products.
"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn't a model by nature, and this creates a more sincere and engaging bond with the public."
Check out the photos from his shoot below.
