Canadian synthpop duo Purity Ring have shared the music video for their single "Push Pull," which you can check out below. The Renata Raksha-directed clip finds singer Megan James standing -- sometimes upside down -- in the middle of what looks like a blizzard, with occasional streams of bright light shining out of her mouth. The duo's other half, Corin Roddick, is nowhere to be found.
You can check out Purity Ring's "Push Pull" music video here, via MTV:
"Push Pull" is the first music video to be shared from Purity Ring's upcoming studio album Another Eternity, which is set for release March 3 through 4AD. Another Eternity will be the duo's second studio album overall, following their 2012 debut Shrines. Another single, "Begin Again," has also been shared from the album prior to its release.
Another Eternity marks the first time that Corin Roddick and Megan James have recorded while in the same room, as opposed to the long-distance style in which they recorded their debut album.
"When we were writing Shrines, that was my first attempt at producing," Roddick told Complex in a recent interview, "so it was very trial and error. This time around, I wrote a ton of music just to hone my skills and feel better as a producer. I think that might've lent itself to why things are sounding bigger on this record."
In support of Another Eternity, Purity Ring will be embarking on a world tour in April. The tour will kick off in Brussels April 8 and make its way to North America May 18 in Salt Lake City. The tour will finish June 19 in Oakland, California. You can check out Purity Ring's complete tour dates here.
What do you think of Purity Ring's "Push Pull" music video? Let us know down in the comments section.
