The So Help Me God rapper, Kanye West, wanted to make the buyers of his new adidas Yeezy 750 Boost sneakers feel special, so he hand delivered the sneakers to his fans that snagged a pair at the adidas Originals store in London yesterday, March 2.
His Monday in England was certainly eventful as he also gave a speech at the Oxford University Museum of National History that same day.
The Guardian shared a photo of West kneeling down in front of two men sporting the gray and white Yeezy Boost sneakers fresh out of the box.
According to HipHopWired, West not only personally delivered sneakers to surprised fans and customers, he autographed pairs of the Yeezy Boosts as well.
This is not the first time the rapper felt compelled to add such a personal touch to his new sneaker release. Last month, West hand delivered Yeezy Boosts to fans at the adidas Flagship in SoHo.
The limited-edition sneakers quickly sold out during their release during New York City's fashion week. CNN money reported that the $350 sneakers sold out and were selling at a huge markup online. The site reported, "On eBay, the Yeezy Boost was selling in excess of $1,000 a pair." Fans thinking ahead reserved their pairs through a smartphone app anticipating the release.
Photos posted on an Instagram account named @Teamkanyedaily caught West smiling from ear to ear while handing his new sneakers to fans. A very exciting moment for a new Yeezy Boost owner and fan was also captured on the Instagram account--a woman posed next to West in a split screen picture with her and West on one side and her autographed sneakers on the other.
The account captioned, "Kanye with a fan at the adidas Originals store in London today (via @mylekab)
As news continues to swirl around West's UK activities, fans still anxiously await the drop of So Help Me God.
