Kendrick Lamar released his complex and socially conscious album To Pimp A Butterfly back in March with influences of jazz, soul and funk sprinkled in with his artfully crafted, politically charged raps about the ills that he grew up and sees today's society. One of the tracks that highlights the struggle of where he grew up in the inner city of Los Angeles is "Alright" and today, K.Dot has unveiled the music video for the song, which targets police violence and brutality that has been a hot topic in the United States.
The video is shot entirely in black and white like the world that Kendrick and director Colin Tilley are trying to portray. Lamar and Tilley don't just take aim at police brutality, but also echoing the words of the song, the wasteful spending and consumerism of individuals in poverty as dollar bills fly around the scene of the video.
Kendrick spends a fair amount of the video floating above the ground and ends up on top of the stop light outside of Staples Center, where photos of him shooting the video appeared online earlier this year.
Kendrick seems to be constantly on edge, about to fall, describing the situation in Compton. This is epitomized in the opening scene with a policeman shooting at some unknown suspect.
That conflict comes to a head at the very end of the clip when a cop pulls up on Kendrick standing on a street light over looking the valley and takes aim at him with his hand and guns down Kendrick. The rapper falls to the dusty, Los Angeles ground as the scene fades to black. Watch the powerful video below.