The clock struck "Midnight" for Coldplay, and then the UK rockers released a new track and music video. Today (Feb. 25), Chris Martin and co. dropped "Midnight" on its official website.

Moving away from its piano-driven rock roots, Coldplay have gone and experimental for the new song. And, no, this isn't Viva La Vida experimental. This is some truly new stuff.

With heavy vocal layering effects on Martin's voice and heavily synthesized electronic instrumentation, this track is somehow still Coldplay while still sounding nothing like the band has ever even touched before. It's almost a bit too reminiscent of Imogen Heap or, more so, Bon Iver. With a few more guitars, this song would be a dead-ringer for "Holocene." The final, completing touch for Coldplay's woodsy transformation is the music video, which features a negatively shot Coldplay parading through the woods. There are even foxes!

Where "Midnight" kind of falls flat is through the highly repetitive beat behind it. Simply put: "Midnight" can get sleepy at times, and not in the way that old school Coldplay fans might enjoy. It's just a tad bit dull.

So, even though it's nice to find a band evolving its sound and continuing to grow, it's interesting that this is the twist Coldplay has chosen to take. Like, can you imagine hearing "Midnight" in an arena? It just wouldn't work. It's a coffee house tune, man.

Regardless, listen to "Midnight' and watch its new music video below, via NME:

"Midnight" is a new track from Coldplay, rumored to be from the band's sixth studio album, which is currently in the works. If this is a new lead single, it will mark the beginning of the follow-up to Coldplay's last effort, 2011's Mylo Xyloto.

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