It looks like French Montana is looking to become the new face of Puff Daddy's "Ciroc Boys" as he continues to "trash talk" 50 Cent's EFFEN vodka. Montana performed last night in Connecticut as part of Chris Brown's "One Hell of a Nite" tour, and he called out 50 Cent with a diss in front of the sold out crowd.

The longtime on-and-off feud between 50 Cent and Puff Daddy has been brought back recently as 50 Cent has been promoting his EFFEN vodka at the expense of Puff Daddy's (Puffy) Ciroc and vice versa. Over the weekend, a clip surfaced of French, who has some stake in Ciroc, speaking some relatively kind words about EFFEN. 50 Cent then reposted the clip and humorously suggested that Montana had switched teams because Diddy wasn't paying him his due.

Then, Montana posted a video of himself dumping a box of EFFEN in the trash as he said, "This is how I feel about your bullsh*t." 50 Cent believed a threat from Puff Daddy (Piddy) was behind Montana's sudden mood swing and the "9 Shots" rapper has since shared a meme on which he calls French "Diddy's b*tch." In the caption beside the meme, he also suggested some homosexual activity between the two Ciroc Boys. 

Warning: Memes contain graphic language.

Last night, Montana came back at 50 Cent while he was performing in Connecticut. He took a moment to cue the crowd in on the "Vodka War," as he pledged his allegiance to Ciroc and his opposition to EFFEN.

"You know I'm a Ciroc boy, right? I guess 50 don't know me and Max B run C-T, right?," referring to the Coke Boys co-founder who was sentenced to 75 years in prison in 2009. "We don't f*ck with that EFFEN vodka over there, you heard me?" French shouted to the screaming audience.

For what it's worth, 50 Cent's Connecticut mansion was listed as his primary address when he filed for bankruptcy in July and it's been rumored he's been attempting to rent out the property in order to straighten out his finances.

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