Santigold and iLoveMakonnen Ride Around a Festival in New “Who Be Lovin’ Me” Video [WATCH]

Santigold, the solo project of electronic singer-songwriter Santi White, has shared the new video for her track, "Who Be Lovin' Me," which features iLoveMakonnen and was produced by Zeds Dead. The video was co-directed by White and her husband, Trouble Andrew, and follows Santigold and iLoveMakonnen as they cruise through the crowds at Philly's Made in America festival this past September. As Stereogum points out, you can spot cameos from A-Trak, Meek Mill, Earl Sweatshirt, Big Sean, De La Soul, DJ Mustard and Vic Mensa among others in the new video. Watch it below.

In a statement about the new track, Pitchfork reports that Zeds Dead said, "We met Makonnen on the Mad Decent Boat Party last year and knew he could kill this beat. He hit us up and said he and Santigold both were jumping on it. We're big fans of hers, so when he brought that back to us it was a no-brainer. The record just came together really naturally and the final cut is something we're all really happy with."

Earlier this month, White had announced that her third full-length solo studio album, entitled 99 Cents, will be coming out January 22nd. At that time, she also shared the lead single off her forthcoming follow-up to 2012's Master of My Make Believe, "Can't Get Enough of Myself." When she premiered that single on Zane Lowe's Beats 1 show, she had explained the inspiration behind the album's title, saying "everything is a product at this point, including people and relationships, and everything's about marketing products. So, I'm a product. Also, everything is undervalued, so I thought 99 cents is a good price for me and my life and all my hard work."

To continue that same theme that comments on the commodification of art, Santigold created two new infomercials for "Who Be Lovin' Me." Upon first view, the promo videos seem to be selling a new app for keeping track of who's been loving you (or at least liking your posts) across social media platforms. Check out one of the infomercials via the artist's Facebook, below.