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Ashanti and Ja Rule to Celebrate Add Ventures Launch With New York City Show

by John Gonzalez   Jan 8, 2016 16:05 PM EST

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One of hip-hop's most iconic duos is teaming back up this month for a major launch. Ja Rule and Ashanti will be hitting the stage Thursday January 14th at New York City's Stage 48 to celebrate the official launch of Add Ventures Music. Founded by former Murder Inc VP Chris "Gotti" Lorenzo, the New York affair will be rounded out by Bronx MC Fat Joe, who is also joining them as one of the evening's performers.

Lorenzo founded Add Ventures Music back in April of 2015 with the goal of helping independent artist take control over their music and take their careers to the next level. With a track record of collaborators like Jay Z, Jennifer Lopez, Ja Rule and Ashanti, Lorenzo has learned a thing or two about working with superstars and is looking to help the next generation of aspiring acts.

Lorenzo's camp said via press release, "Add Ventures Music aims to be at the cutting edge of the new business of music - emancipating artists and allowing them the true and complete freedom over their musical careers." They went on to say "The goal is to build a strong community of recording artists that will define a new era in the music community, taking control back from those who have traditionally not had the best interests of the artist."

The evening will not only celebrate Add Ventures Official Launch but also the newly added Latin Music division, with performances from Latin artists Don Dinero and Alex Fatt.

"It's been a long time coming and I'm just really excited to start with my new venture in music and show the world what Add Ventures Music brings to the table," said an excited Chris Gotti.

As for the evening's other headliners; Ashanti has remained busy since the release of her last album 2014's Braveheart, while Ja Rule has been enjoying some reality TV spotlight with his family on their MTV series Follow The Rules. He hinted at potential new music from the duo last year, telling Hollywoodlife.com, "Everybody wants me and Ashanti to do a record. You know, we will. We're going to put something together-but I can't promise that's it's going to sound like our old stuff!"

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