Kendrick Lamar 'Alright' Used For Grammys 'Witness Greatness' Compton Campaign
Kendrick Lamar is just under three weeks from finding out whether or not he will take home any of 11 Grammys nominations. It seems unlikely that he won't win ONE of the nominations, especially since he is in two categories twice, but crazier things have happened at the Grammys. To go along with his big pull this year, he has teamed up with the Grammys to unveil a new video about his hometown of Compton titled "Witness Greatness" that uses the lyrics to his To Pimp A Butterfly track "Alright."
The video hones in on the city of Compton and its people. It flips back and forth to individuals walking around the streets, sitting on stoops, by the highway or playing basketball rapping the lyrics to "Alright."
It focuses on various people of Compton -- young, old, boy and girl. Eventually Kendrick Lamar joins the crowd in a parking lot, rolling up in a nice car and a mic to lead the track with a large group of adoring fans surrounding him and turning up.
Kendrick Lamar has been putting out a lot of inspirational videos recently tied to his work in the community. He has been a big advocate of change, not just from what he says in his lyrics, but also working in and around the city. He will receive a key to the city next month on Feb. 13 right before the Grammys on Feb. 15.
Kendrick Lamar is up for 11 Grammys. He got four for "Alright" in Best Music Video, Best Rap Performance, Song Of The Year and Best Rap Song, two for To Pimp A Butterfly in Album Of The Year and Best Rap Album, two for his role on Taylor Swift's "Bad Blood" and another one for his role on Kanye West's "All Day."