T.I. Announces Roc Nation Partnership, TIDAL Artist Ownership Deal
T.I. has a lot to announce today. He is about to do a bit of business with Jay Z. The Atlanta rapper has signed a distribution deal with Jay Z's Roc Nation for his 10th studio album Dime Trap. He isn't stopping there, also making his work with TIDAL official as an official artist owner of the streaming service.
He has signed on with Roc Nation for his own Grand Hustle imprint after announcing his split with his long time distributor Columbia Records in September. After going indie, he released a five-track EP Da Nic and was working on finalizing the deal with Roc Nation in the time since.
Terms of the deal have not been disclosed, but reps for TIDAL say it is similar to those that the other originally signed. He joins other artists like Rihanna, Lil Wayne, Daft Punk, Beyoncé, Coldplay, J. Cole and Madonna as artist owners of the service. He is now TIDAL's 20th artist owner and third one who has signed after the March 2015 major announcement, joining Damian Marley, Indochine and Lil Wayne as the new artists.
His deal with TIDAL is really just a formality since T.I. has been a strong partner of the service for some time. He has featured playlists on TIDAL and performed at their TIDAL X 1020 concert in October, where all proceeds were donated to charity. He released his new single "Money Talk," produced by C4 and Kip, you guessed it, on TIDAL today, as well as a music video, which is viewable on TIDAL here. He also performed an concert last night that was exclusively streamed on TIDAL.
TIDAL has had its most success over the past two months with its exclusive content from Rihanna, Kanye West and Beyoncé. Kanye West has been adamant about keeping his latest album The Life of Pablo on the service and there are some indications that it is working, though the LP has been reportedly downloaded hundreds of thousands of times. Rihanna also initially released her album Anti on the service, which drew in millions of streams.
It is probably a fair assumption that T.I. will do the same with Dime Trap.