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The 1975's 'The Sound' Music Video Fires Back at Critics [WATCH]

by Carolyn Menyes   Feb 26, 2016 16:29 PM EST

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Music Minute: One Direction reunite, The 1975 headline London's O2 Arena

If you have ever thought of The 1975 as "a joke," "robotic Huey Lewis rip-offs" or "vapid," you are not alone, and the pop rockers want you to know that they have heard you. On Friday (Feb. 26), the British quartet released their new album I Like It When You Sleep, for You Are So Peaceful Yet So Unaware of It and along with the LP, they dropped a new music video for "The Sound," where they fire back at critics.

There are no real subtleties in the clip for "The Sound." The 1975, led by Matty Healy (who is criticized in the video for being uncharismatic) perform the new single in an illuminated magenta box. As they sing and rock out, various people (all dressed in white) approach the cube and start taking diligent notes on the display.

As if that weren't an obvious enough analogy for music critics' less-than-favorable attitude toward The 1975, the band really drives the point home while projecting some of their harshest reviews on the screen in shocking light pink and white type.

"Is this a joke?" "This band thinks they have a charismatic lead singer, they are mistaken," "Punch-your-TV obnoxious," "Genuinely laughable," "Desperate," "Shallow," "Trying too hard," the harsh words are seemingly endless. And though The 1975 try to whisper out "Help Me" or flip the switch, at the end of the day, they're still just four men in a box.

It's an easy video to criticize, but to try not to be a cliché, we will refrain.

"The Sound" is the lastest single and video from The 1975's new album I Like it When You Sleep... It follows the release of "Love Me" and "UGH!"

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