Rihanna and Coldplay to Headline Budweiser's Made In America Festival 2016 Curated by Jay-Z
It has just been announced that Rihanna and Coldplay are slated to headline Budweiser's Made in America Festival 2016.
The festival, which occurs over Labor Day Weekend, will take place in Philadelphia again this year. The festival will offer culinary, technical and design aspects as well as the music portion, which was curated by Jay-Z.
In addition to Rihanna and Coldplay, the music portion of the festival will also feature 2 Chainz and Lil Wayne project ColleGrove, Jamie xx, Chance The Rapper, Martin Garrix, Grimes, DJ Khaled, Adventure Club, Travis $cott, SZA and A$AP Ferg.
CBS Philly also noted several lesser-known acts to see, which included Dorothy, Lil Uzi Vert, Banks & Steelz, and Car Seat Headrest.
"Budweiser invests in fan experiences at music festivals because they have become more than just places to hear live music -- they are cultural moments where people expect to experience their other passion points, like food, design, technology, and of course, ice cold Buds," Ricardo Marques, who serves as the vice president for the Budweiser company, told Billboard.
He continued with, “Budweiser Made in America will cap off an enormous season for Budweiser, during which we celebrated the most American summer of this generation. Returning to historical Philadelphia this Labor Day weekend will be the perfect send-off party.”
In a modern twist, the festival, which occurs of Sept. 3 and 4 on the Benjamin Franklin Parkway, will be streamed entirely on Tidal. Tidal users are able to purchase tickets through their accounts and tickets went on sale to the general public on June 27. The themed Tidal playlist can be found here.