Spotify has released its updated paid subscriber numbers. The Swedish streaming giant now boasts 40 million paying users.
This number is a sharp number from the 30 million the company said it had in March.
CEO Daniel EK teased the news on Twitter this morning, "30 is the new 40. Million."
40 is the new 30.
Million.— Daniel Ek (@eldsjal) September 14, 2016
Spotify has not updated the number of users that use its service on the free, ad-serviced tier. It last updated that number in June when there were 100 million users.
However news hasn't been all rosy for Spotify. It lost its chief revenue officer, Jeff Levick. In a medium post, Levick explained his decision to leave the company as a personal one to give him more time to be with his family and focus on other ventures that he has not had time to do yet.
"I'm not 12 and I'm not getting any younger and there's a lot of things I'd really like to do that I haven't done," he wrote. "I have a lot of passions that I haven't even really begun to explore because frankly, I just haven't had the time."
He described interests in journalism, tech in education and ag-tech as places to focus his efforts.
The growth of Spotify of 10 million paid users is great news for the company as it tries to remain the largest streaming service in the world. It is doing so without the help of streaming exclusives that have been a major selling point for TIDAL and Apple Music. It is possible that those may come to an end for many artists at Universal Music Group after what happened with Frank Ocean's Blonde and Endless.
Spotify's discover and curation features have remained the best and the free tier makes it more accessible for new users.
