Hollister to Launch the Lucy Hale Collection
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Jul 31, 2014 06:26 PM EDT
On August 8th, Hollister, the Southern California-themed division of Abercrombie & Fitch, will launch the first wave of the Lucy Hale Collection. Round #1 will include soft dresses, leggings, skirts and tops that can be easily layered. Round #2 will follow on August 29th with separates that have more of a relaxed fit.
While Holister has teamed up with celebs like RAC, Sir Sly, Blondfire, Cody Simpson, Lemaitre, and MKTO throughout the summer for events, this will be the first time they've collaborated with one for a clothing line launch.
In a press release, Abercrombie & Fitch spokesman Michael Scheiner shared how the limited edition line is another step in trying to stay ahead of the fashion curve. He said, "This is part of our ongoing strategy to connect with our consumers and provide clothing and content that is relevant to them."
Lucy added, "I definitely lean more towards a laid back look. I wanted to create carefree outfits that effortlessly transition from a coffee run to going out."
Fans who want to get a sneak peek of Lucy's line can text LUCY to 743722 and see what's coming. Fans who attend her concert on Sunday, August 3 at Hollister House may even be treated to an up close and personal look.