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OK Go Claims Apple Stole its Idea for "Writing's on the Wall" for its iPhone 6 Launch Video "Perspective"

by Carolyn Menyes   Sep 11, 2014 09:55 AM EDT

Apple may seem like some of the biggest innovators out there right now, with the announcement of its iPhone 6, 6 plus and Apple Watch earlier this week, but indie rock band OK Go doesn't think so. The band is claiming that Apple ripped of its idea from the music video for "The Writing's On The Wall" for its new promotional film "Perspective."

Both videos take place in a giant warehouse, and were shot all in one take, with shifting perspectives and frames revealing previously hidden phrases, playing into both film's titles. The similarities are striking, and OK Go is claiming that Apple stole its idea after a collaboration fell through.

"The videos speak for themselves, and you can draw your own conclusions," OK Go's manager Andy Gershon said in an interview with Business Week.

And it's not as though the two videos are mere coincidences. According to Gershon, OK Go met with Apple in April to pitch the shifting perspectives music video concept as a possible collaborative promotional effort. Apple rejected OK Go's partnership, and the band made its own music video anyway.

Then, Apple hired both the production company 1stAveMachine and the director from "The Writing's On The Wall" for its "Perspective" clip.

So, now we have this...

Gershon stated that OK Go is exploring its legal options against Apple, but Business Week points out a suit is unlikely to come to fruition.

"Writing's On The Wall" is the lead single from OK Go's forthcoming fourth studio album Hungry Ghosts, due out on Oct. 14. The video has thus far received over 10.5 million views on YouTube.

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