• Universal Inks Deal To Allow Targeted, Retroactive Product Placement In Music Videos

    Product placement in music videos has become ubiquitous in the industry and now it's set to change after Universal Music Group signed a deal that allows advertisers to digitally insert their products into previously released videos then later swap them for new products once a campaign is complete, The Financial Times reports.Universal, who represents artists such as Justin Bieber, Rihanna, and The Rolling Stones, signed the deal with MirriAd, who provides the technology.
View More
Festivals
Popular Now