Snoop Dogg has a love/hate relationship with football, but when he saw that a group of youth athletes in Des Moines, Iowa, needed help to keep their program afloat, he took action.
After watching a KCCI report that said the Inner City Development Sports League (ICUD) needed $16,000 for safer equipment, Snoop's choice to help the kids — ages 7 through 13 — was easy.
"As soon as I saw this story, I knew we had to help these kids out," he wrote on the Tilt campaign page. "If these players don't raise $16,000 to get safer helmets and new equipment (their equipment now is over a decade old), the Inner City Urban Development (ICUD) league in Des Moines won't be able to continue helping these kids. The ICUD has provided a safe and positive environment for youth to learn essential life skills to become better individuals both on and off the field. With your support, we can ensure this amazing youth football program continues."
Snoop has been involved with youth football for more than a decade. He founded the Snoop Youth Football League (SYFL) in Los Angeles to give kids in the area a chance to play America's favorite game.
"My commitment to youth football programs is a cause that is close to my heart and I'm looking to you to help support these kids," he wrote. "Together, we can help fund this League [ICUD] that teaches our youth the most important life skills: dedication, teamwork, and sportsmanship."
The initial group of 200 helmets was paid for by an NFL AAU grant, but they're a decade old and need to be replaced. According to the campaign page, here's what the funds will go toward:
• $8,000 will provide helmets for half of the league!
• $16,000 will ensure that every kid receives a safer helmet!
• If we hit $20,000, all 200 players will receive a safer helmet and new equipment!
• 100% of all proceeds will go to the Inner City Urban Development football league, funding equipment needs & after school programs!!