If Coldplay's marketing plan for its highly anticipated forthcoming alum A Head Full of Dreams is to keep fans guessing right up to the release date, it's working. The band continued along this plan Wednesday with a new teaser for the album that features some new psychedelic imagery and instrumentation.
The short, looping video clip was posted to Facebook Nov. 4 and was accompanied by two simple hashtags: #AOAL and #AHFOD. The former is presumably the unknown song title name and the latter is the name of the album.
Images of a trippy space kaleidoscope appear in the clip with rockets, hot air balloons, kids hanging and sitting on Saturn, clouds and the moon, all of which sit above a lush purple and green mountain scape where parrots appear to reside. At the very end a little subliminal flash of what may be the album's artwork flashes on the screen. This is the same image fans found in London and matched with frontman Chris Martin's T-shirt that he wore at The Global Citizen Festival in New York, where the band debuted the new song "Amazing Day." The London poster was also accompanied with a speculated release date: Dec. 4.
The 10-second clip is accompanied by equally psychedelic music that sounds like something more from an electronic jam band. We don't have too much to go on right now, but it does raise the question of whether or not this album could be a step toward psychedelia for the group.
Posted by Coldplay on Wednesday, November 4, 2015
Given the extreme tameness of "Amazing Day," fans can be sure to expect a fair amount of the same sound they've come to love from the group. However, whatever #AOAL is, it could mark a welcomed, stark departure from the band's familiar sound.
Watch the band perform "Amazing Day Below."