Music fans everywhere will be happy to hear that Rihanna will be dropping her new album Anti this coming Friday, much to the our surprise. The album has been highly anticipated since Rihanna released Unapologetic three-and-a-half years ago. According to a new promotional video, the album will be available only on Jay Z's streaming service Tidal on Black Friday until its wide release on December 4th.
According to TeenVogue, "to correspond with the album's release, Rihanna and Samsung debuted the ANTIdiaRy website, an elaborate mobile-only peek into Rihanna's creative process and the inspirations behind this elusive album." The website, when accessed from a smartphone, provides fans with "clues" and insights into Rihanna's creative process. A promotional commercial for the website says "The answers are all in your hands," by which they mean your phones.
Further, Gigwise reports that Rihanna has signed a new deal with Samsung phones for $25 million. The company will support the promotional campaign for her album.
The commercial was supplemented by a Twitter account under the name "The Keyholder" that has been teasing more details about the upcoming Rihanna release.
Wander into the dream. What will you find? #ANTIdiaRy pic.twitter.com/k1xb2ee1w2
— the keyholder (@IAmTheKeyHolder) November 23, 2015
According to Teen Vogue, the mobile labyrinth features a white, eerie bedroom, full of various "clues." Clues include crude drawings of airplanes traveling to Africa, the United States, and Rihanna's home country Barbados. Another clue reads "Robyn Rihanna Fenty." A third features a note to "Robyn" (Rihanna's real name), which reads, "There's gold in your voice. Follow it." Other clues include children playing piano, Adult Rihanna staring at children from underneath a blanket, and a little girl with a crown obstructing her view. While the meaning of these clues is not immediately discernible, one can surmise that the release of Anti this week will shed some light on the artist's intentions.
