May 22, 2018 / 9:50 AM

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Crock-Pot Wants 'This Is Us' Fans To Know Its Slow Cookers Won't Kill Them



Tuesday's tragic This Is Us episode had Crock-Pot users worried about their own cooker blowing up after the episode revealed that a faulty cooker is to blame for Jack Person's death.

The company, however, assured its customers that the cooker has never killed anyone in its decades of service. The episode had a negative impact on the company's slow cookers after it became a central plot point in the most-anticipated reveal of Jack's demise.

To recap, in the episode aptly titled "The Fire," the second-hand Crock-Pot George gave to Rebecca (Mandy Moore) and Jack (Milo Ventimiglia) turned their house into an inferno after the switch sparked and ignited a dish towel. Jack turned the cooker off beforehand but he clearly forgot to fiddle with the problematic switch, per George's advice.

Shortly after the episode aired, viewers questioned the durability and safety of their own device, taking their frustration over Jack's death on the trusty cooker. Crock-Pot's social media handler has been on damage control and commenting with customers on Facebook, assuring that there is no need to worry about their cookers causing a fire because of its durability.

"I hope you guys have an awesome Super Bowl commercial for a "fire proof Crock Pot" after that This is Us episode has everyone throwing away their Crock Pots," one Facebook user wrote. To which, the handler replied by showcasing the company's love for the show and its characters, and assuring that the product has lasted through generations.

Another viewer wanted to get the company's opinion on Tuesday's heartbreaking This Is Us episode since it worried people over their own Crock-Pot. Again, the handler expressed heartache over Jack's death and said that the company is "innocent until proven guilty."

Crack-Pot assured that the cooker has been providing quality and safe products since the 1970s and suggested to ask the older generation for proof.

A representative for Crack-Pot also sent a lengthy response in a statement sent to TV Line.

"Crock-Pot understands the concerns brought up by last night's episode of This Is Us, and we too are heartbroken by the latest development in Jack's storyline. However, it is important that our consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations as verified by independent third-party testing labs," reads the statement. "For nearly 50 years, with over 100 million Crock-Pots sold, we have never received any consumer complaints similar to the fictional events portrayed in last night's episode. In fact, the safety and design of our product renders this type of event nearly impossible."

The spokesperson hopes that the crew of This Is Us will help spread correct information about the product's safety, given that they too have a duty to not just entertain but also inform. Showrunner Dan Fogelman also took to Twitter to comment on viewers' concern over their Crack-Pot.

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