Drake has a $1 million budget to create a music video for his new single "God's Plan," but he chose to give it all away.
In an unprecedented move, the Canadian hip-hop superstar went to Miami to give back to the community. He paid for all the groceries of some lucky customers in one supermarket, personally handed a $50,000 check to a student from University of Miami, another $50,000 to a homeless shelter for women and children, and many others.
Giving Back To The Community
"The budget for this video was $996,631.90," the message at the beginning of the music video read. "We gave it all away. Don't tell the label..."
Drake spent the entire six minutes meeting regular people and doing random acts of kindness. The video also features clips of the rapper jamming with students in the University of Miami and conversing with the people whose lives were touched by his kindness.
In "God's Plan," Drake sings about the issues he faces in his personal life but, instead of being bitter about it, he shared the blessings that he received throughout his career. The music video is also the best way he can connect with fans who supported him all these years.
Fans of the rapper got a hint of what he had planned for the music video earlier this year when videos of Drizzy performing on top of a crane and meeting people in the University of Miami circled the internet. Multiple sources documented the Grammy-winning artist's goodwill.
The music video was directed by Karena Evans and produced by Director X, a Toronto-born director who also worked with other hip-hop artists like Kendrick Lamar and Rihanna.
Drake's New EP
"God's Plan" is a track from Drake's two-track EP released in January. The song was an immediate hit, climbing up to the top of the Billboard Hot 100 a week after it became available for purchase and streaming. It is still at the No. 1 spot of the hit chart, above Ed Sheeran's "Perfect," Bruno Mars' "Finesse," and Camila Cabello's "Havana."
The track also gave the rapper his 20th Top 10 hit that made him on par with The Beatles in terms of the number of hit singles that reached the top of the songs chart.
"God's Plan" and Drake's other new song, "Diplomatic Immunity," is now streaming on Spotify and Apple Music.