DJ Khaled wants his 18-month son's name, Asahd, trademarked for just about every piece of possible merchandise from clothing and perfume to keychains.
The record producer and record label executive welcomed his firstborn back in October 2016. The name Asahd means "lion" in Arabic.
Asahd, The Business Mogul
According to a TMZ report, the hip-hop artist and his wife Nicole Tuck filed the request. The celebrity news website reported that the husband and wife wanted their son's name on keychains, perfumes, cosmetics, clothing, linens, video games, jewelry, strollers, pacifiers, children's books, bibs, dried fruit snacks, teething rings, and minicars.
While the action was unexpected, it clearly showed that DJ Khaled has some big plans for his son's future. Last month, he released a new album called Father of Asahd, which listed his son as an executive producer.
According to NME, Khaled also referred to his toddler as "the youngest, biggest mogul."
"Asahd brought inspiration and drive to this album," he said about Father of Asahd. "Not just to me but to all the other artists too. This is my 10th album, but it's his first. When Asahd grows up, he's going to say, 'Hey, I accomplished this as a young mogul at seven months old.'"
The album also features some of the hottest hip-hop artists such as Beyonce and Jay-Z, and Future.
Khaled also released an open letter to his son, which mentions how grateful he is for having the little boy in his life.
"Every morning I tell Asahd, 'I love you. I got you'... But the truth is, he's got me," he said. "My whole life I thought our parents give us our names...but here's a major key. Our children give us the ultimate name, the greatest title, the highest honor. My son has given me my new name, father of Asahd."
Little Asahd too has started making a name for himself. He recently posed for the cover of the magazine Ocean Drive, which sees him driving a black luxury car for toddlers. The magazine called him "The Toddler Mogul."
It remains to be seen whether Khaled and Tuck will succeed in their effort to trademark their son's name. Several other celebrities have tried the same stunt in the past few years.
Kylie Jenner, who has her own cosmetics line, attempted to trademark her name to sell merchandise, but another famous Kylie, Australian singer Kylie Minogue, opposed the move.
New York Daily News also recalled that Mr. and Mrs. Carter also tried to trademark the name of their daughter, Blue Ivy, back in 2012. Their request was denied by the U.S. Patent and Trademark Office.