Samsung teamed up with K-Pop phenomenon BTS to launch new versions of their S20+ smartphone line and Galaxy Buds, Samsung Newsroom reports, June 15 (KST).

The news portal for the Korean electronics announced the "BTS Edition" for the Samsung Galaxy S20+, Galaxy S20+ 5G, and the Galaxy Buds. In the press release, the collaborative line will give fans "an exclusive opportunity to connect more closely than ever with their favorite band."

Both smartphones will feature a purple glass and metal exterior. The smartphone, which comes in 5G and LTE variants, includes pre-installed BTS themes and the app "Weverse." The Korean mobile app and online platform by Big Hit Entertainment allows fans to connect with their favorite K-Pop idols.

Samsung Galaxy S20 BTS Edition
(Photo : Samsung Mobile's Twitter Page)

Meanwhile, the Galaxy Buds+ BTS Edition and its charging case also sport the same purple aesthetic with the official band icon and a purple heart.

These BTS Edition Samsung devices are enclosed in a special box with stickers for fans to personalize their phones. Photo cards, featuring all seven members, are available to collect and keep.


Lastly, the exclusive BTS wireless charger only comes with a pre-order of the Galaxy Buds+. Fans can start placing their pre-orders from June 15 exclusively via the "Weverse" app. From June 19, the 5G and LTE versions of the Galaxy S20+ through the Samsung website. All BTS Edition devices are scheduled to hit the market on July 9, known as the "BTS ARMY Day," with this year being the fanbase's seventh anniversary.

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Samsung Senior VP Stephanie Choi described the BTS Edition items as "the result of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation." She added that Samsung hopes these devices to be a "source of joy and entertainment" for consumers and fans around the world.

Fresh from "Bang Bang Con"

The global hit comprised of V, Jungkook, Jimin, RM, Jin, Suga, and J-Hope has recently drawn some 750,000 simultaneous viewers for this year's "Bang Bang Con." BTS' anniversary performance, lasting for almost two hours, was actually more of a fan-appreciation day for its seven members.

Contrary to their tours, songs in "Bang Bang Con" were done as a group or by subunits. Fans noted how no one did solo numbers. The songs included their 2014 hit "Just One Day" to songs from their latest album, "Map of the Soul: 7."

BTS' fourth Korean-language and seventh overall studio album was released to outstanding commercial and critical acclaim. The album featured cross-genre music, mainly pop, R&B, and hip-hop, with elements from trap, rock, and electronic dance music. In promotion of the album's release, BTS launched the sold-out worldwide "Map of the Soul" tour. Unfortunately, due to the global coronavirus pandemic, the April to September concerts were postponed.

To make up for their fans, band members featured a sneak peek of their world tour with a reimagined performance of their 2019 single "Boy With Luv." Jin also revealed that their original contracts with Big Hit Entertainment were supposed to end on the day of the band's seventh anniversary. "But because we found a good agency, we'll thankfully be able to stay together with our fellow members for a much longer time," Jin added, before getting all seven members to come in for a hug.