Bring Me The Horizon now serves as an inspiration to all musicians and bands across the globe.
The coronavirus pandemic indeed affected all the artists' tours and shows in order to safeguard the fans' wellbeing. Though Bring Me The Horizon also felt that effect, the rock band actually has a deeper goal why they reduced their tours.
Multiple news outlets, including Contact Music and Loud Wire, confirmed that Bring Me The Horizon followed a more eco-friendly touring during their first UK arena tour.
The rock band reportedly reduced a total of 38 percent emissions, ultimately observing effective steps toward environmental sustainability.
Bring Me The Horizon reportedly began their inspiring groundwork during their September 20 to 26 tour last year. At that time, their carbon emissions were reduced by using renewable fuel for trucks (HVO renewable diesel) when transferring from city to city. The band members also committed to plant-based meals, reducing food waste and preventing the use of over 2,322 plastic bottles.
Instead of consuming one bottle after another, the band opted to have water coolers on their tour bus and observed the same when they got home.
The press release reportedly stated that the band avoided having 27.97 metric tons of CO2e, and the audience travel is still not included in the figure.
How Bring Me The Horizon Achieved Its Goal
Though the band can surely pull off any goals with the help of its members, they received helps from joint stakeholders. Raw Power Management, United Talent Agency, Kiliminjaro, and The O2 arena pushed Bring Me The Horizon toward eco-friendly touring.
Raw Power Management's Matt Ash said, "Working with an artist in BMTH and a tour production team that was fully behind the approach to sustainable touring was something that we absolutely endorsed and are keen to implement on all future touring whenever possible."
Meanwhile, CEO of A Greener Festival Claire O'Neill said that the touring music industry played a huge role in environmental sustainability amid the pandemic.
All collaborators also expressed their gratitude that they became part of the "first step" toward a more sustainable touring.
"Their vision from the start was to produce the tour as environmentally friendly as possible, whilst still giving the audience the best spectacle achievable," Alan Day said. "I am proud to have produced such a landmark tour and hopefully an example for the future."
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