Rihanna might not have been paid to do her Super Bowl LVII halftime show appearance, but she's still earning big bucks.
After a massive music event, chances are, the attending artists' music will get a massive spike in music streams and sales.
According to reports, this much is true for Super Bowl halftime show solo headliner, Rihanna, whose music skyrocketed on all platforms.
The Barbadian native's digital album sales went up 301% while her digital song sales almost hit 400%.
Her opening song, "B***h Better Have My Money," alone increased more than 2,600% shortly after her performance; followed by her hit song "Only Girl (In The World)" which rose by 642%, "Umbrella" with 499%, "Diamonds with" 1,023%, "Pour It Up" by 1,387%, and "Rude Boy" with 748%.
The rise in streams is hardly a surprise, especially since even before she set foot on stage, fans were already listening to her music in anticipation of what her tracklist might include for the big day, Billboard reported.
Other songs Rihanna performed at the highly anticipated event includes "Where Have You Been," We Found Love," "Work," "Wild Thoughts," "All of the Lights," and "Run This Town."
According to Variety, Rihanna's overall streams on Spotify rose to more than 640% in the United States alone, this is also the case in Apple Music and Shazam.
Apple Music reported that the singer's music spiked 331% worldwide, meanwhile, Shazam noted that "We Found Love" was the most searched song during Rihanna's Super Bowl halftime show performance.
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What's Next, Rihanna?
The announcement of Rihanna headlining one of the world's biggest music stages came as a complete surprise to fans.
It has been years since the singer released any new music, as she has mostly focused on her beauty and lingerie brand, Fenty in recent years.
She also announced her pregnancy with A$AP Rocky, then gave birth in May 2022; however, despite her tight schedule, apparently, Rihanna never really stopped coming to the recording studio.
According to reports, the singer revealed that she has been recording music without releasing anything for years.
Fans have been desperately begging the star to release new material, after all, her last release, "Anti" was dropped what seems to be eons ago.
"I want it to be this year," Rihanna replied when asked about a new album. "Like, honestly, it'd be ridiculous if it's not this year. But I just want to have fun. I just want to make music and make videos."
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