ABBA is one of the world's most sensational and popular music groups. With music transcending generations and language, the band has music that is perhaps the most identifiable in the world.
As much as many of their fans want to see them live, the only way they could see them perform live again was through the spectacular innovation that is the ABBA "Voyage" concert.
ABBA Voyage Concert A Loss Of Investment?
Speaking to Variety, ABBA "Voyage" producer Svana Gisla discussed how they plan to extend ABBA's "Voyage" digital concert residency at the Queen Elizabeth Olympic Park in London, England.
"No, we haven't broken even," Gisla confessed to the publication. "I don't even know if we're halfway to breaking even! The audacity of how much this show costs - it was all a bit mad. But we will get there..."
For those who do not know, the ABBA "Voyage" concert sees the Swedish quartet in their 1977 selves, performing as they sing their medley of songs as if they were there. It is built specifically at the Queen Elizabeth Olympic Park in London which is now called ABBA Arena.
Although it still plays in front of a sold-out crowd 15 months after its launch, it seemed like they're still short of hitting their targets.
"If we can extend the lease and we're still selling tickets, then hopefully it will run as long as 'Mamma Mia!' or longer," director Baillie Walsh said. "I'd love it to be going into its 20th year with me as an old codger, walking with a stick, but still enjoying the audience singing along."
Per the publication, the show is now booked through May 2024, and the showrunners are hoping to prolong the show until they break even, or even after that.
READ ALSO: ABBA 'Voyage': Bjorn Ulvaeus Says Band's 'Luck' Is the Reason Why Virtual Shows Are Successful
ABBA Voyage Concert Touring The World?
In a Variety interview earlier this year, Universal Music Group chairman Lucian Grainge said that there have been plans to do a tour worldwide.
"Plans are now in development to take 'ABBA Voyage' around the world," Grainge briefly told the publication. However, because of how complex the setup is, it would only be limited to key cities and countries.
However, producer Ludvig Andersson, says that touring it "was never an option"
"Because it's just too big and heavy of a thing," he says. "You can't move it around. What you can do is, do the same thing somewhere else and we've been looking at that for a long time." Gisla also noted that the cost of the show is also a difficult factor as they could not just "pop up in some theater in Vegas, put some lights up and put digital ABBA on stage."
READ MORE: ABBA 'Voyage' Virtual Tour Finally Reaching Worldwide Audience? [DETAILS]
