It has been a while since we've heard new music from A$AP Rocky, but it appears he's been pursuing other opportunities in his downtime from the studio. According to Complex, the stylish New York rapper will be the face of a new Salvatore Ferragamo campaign titled "A Man's Story," which is part of the Italian luxury goods brand's spring/summer 2015 collection. The campaign celebrates the company's 100 years in business, and the images are inspired by individuals known for "making their own rules."
Appearing alongside A$AP Rocky are British actor Douglas Booth, ice hockey legend Henrik Lundqvist, and photographer Ryan McGinley. They will be featured in a series of short films and photographs by Francesco Carrozzini, which highlight the versatility of Ferragamo's collection.
For those unfamiliar with Italian fashion house, it was created by late shoe designer Salvatore Ferragamo, who styled many celebrities during the 1920s, the BoomBox points out. The brand now makes luxury footwear and accessories for both men and women.
A$AP Rocky prides himself on his sense of style. As Boombox points out, he even introduced Jeremy Scott and Raf Simons to the world of hip-hop. He claims on his latest single "Multiply" that he is a fashion stunner.
"I'm the motherf**king lord of this fashion sh*t. Don't I deserve just to brag a bit / Set the blueprint, f**k your two cent / No. 1 stunner, ask Stunna if I'm accurate," he raps, adding, "My motherf**king swag is immaculate / Plus, I got enough style to mack your b*tch."
What do you think of his new gig? Let us know in the comments section below!
