With holiday-themed LPs, sweaters and everything in between dropping out of the sky from your favorite musicians, it was time for Red Bull Music to amass their massive pool of talent for a special, end-of-the-year/holiday giveaway. Red Bull Music has launched a new campaign 20Before15, where it will give away songs from 20 of the wide range of artists it has supported and help grow over the past few years. There is a small caveat to the giveaway: There will only be 1,000 versions of each song given away, so you have to act quickly to get your copy.
According to the press release, artists to be included in the giveaway spree include eclectic producer/DJ TOKiMONSTA, Odd Future member Earl Sweatshirt, psychedelic tropical bass group Dengue Dengue Dengue and Lebanese blue rock duo The Wanton Bishops. TOKiMONSTA kicked off the spree yesterday with her new tune "Pinching" alongside Snoop Dogg-approved Polish singer Iza Lach, known professionally as Iza. Even though "Pinching" is no longer downloadable on the Red Bull website, you can still stream "Pinching."
The song for today has not been announced yet, so stay tuned to the Red Bull 20Before15 page for your chance to get a quality, free, new track from an up-and-coming act.
Red Bull has been expanding into the music space rapidly. This past year it streamed Lollapalooza, showing each of the stages with excellent sound and video quality. It welcomes artists from all genres to its studio spaces across the world, most notably in Los Angeles, where artists are free to come in and work together in a free, collaborative environment.
Red Bull hosts its famous Red Bull Music Academies that act as boot camps for promising musicians to hone their talents alongside other like-minded, creative people. The company has also started producing films on the creative process for artists, including Skrillex and Baauer, documenting their journey to create their new stage production and album.
In case you did not grab the TOKiMONSTA tune, here is another to give you an idea of what she has for you:
