Magna Carta Holy Grail officially hit shelves yesterday, however Jay-Z has been taken the media by storm since Game 6 of the 2013 NBA Finals. From a digital download takeover, a live Twitter Q&A, to a #factsonly interview with Angie Martinez, and today's "Picasso Baby" live video shoot, its safe to say Jay-Z still has the internet "shut down."

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Social media went HAM today with Instagram, Vine, and Twitter posts live from the Pace Gallery in NYC. Fans, journalists, and industry executives alike were sharing live footage from Jay-Z's art influence video shoot.

Since releasing the album "Holy Grail" featuring Justin Timberlake was said to be the lead single, but according to the video footage and photos it look like "Picasso Baby" is up next.

Check out the footage below:

via Ron Bass Instagram

Actress Taraji P. Henson was on set.

via Elliot Wilson Instagram

Wale and other artists like Marina Abramovic, Judd Alpatow and Jerry Saltz were in the building.

Word is Jay-Z will be performing for 6-hours straight. The video shoot looks epic...Like The-Dream said this is "High Art."

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