Kendrick Lamar's TDE Label Announces Free Holiday Concert, Toy Giveaway In Los Angeles Projects Today
Top Dawg Entertainment (TDE) is giving back this holiday season with the gift of music (and more)! The label — home to Kendrick Lamar, Schoolboy Q, Jay Rock, Ab-Soul, SZA, and Isaiah Rashad — has partnered with Nickerson Garden Projects to donate toys, shoes, and more along with a free concert today (Dec. 23) starting at noon. The even is free and open to the public, so if you're in the Los Angeles area, head there between 12 p.m. and 4 p.m.
The TDE team believes that it's their duty to give back to their local communities, especially during the holidays.
"It's always so greatly rewarding to see such a festive spirit in the faces of young children when they receive a gift from Santa, especially as many of them may not have received a toy at all if not for the TDE team and those who support them bringing their resources together," the press release reads.
"Being one of those young boys raised in the Nickerson Gardens projects I felt it's my duty to bring the show back home," a TDE CEO added in the press release. "Rather than just giving gifts for the holidays, I also wanted to bring something different and unique to my community."
The event is part of their TDE Youth Foundation, which brings the labelmates together in an effort to give back to the local community.
If Twitter is any indication, this event will be packed.
No word on exactly who is performing and when, but with only a handful of artists on the label, it's possible that their flagship artist Kendrick Lamar will perform. And since he has a new album on the way, it's possible that he might premiere new music as a special gift to his community.
Lamar recently appeared on the final episode of The Colbert Report and debuted a new untitled song off his upcoming album. No word yet on an official release date, album title, or tracklist.