Coldplay Releases Underwhelming 'Adventure of a Lifetime' Music Video With CGI Monkeys

After various teasers on social media and on the American Music Awards last week, Coldplay's music video for "Adventure of a Lifetime" off their forthcoming release of A Head Full of Dreams is here - and it's pretty underwhelming.

The slow trickle of details surrounding the release of this album, which the band claims could be its final ever, has built a lot of hype around the sounds, concepts and visual aspects of the new music.

There are psychedelic, funk and EDM elements to the music this time around, and apparently also apes.

Fans got a taste of the video a number of weeks back with a social media post showing some behind the scenes work for the video. At the AMAs lead singer Chris Martin even took the stage with a cohort of dancers in monkey suits.

The "Adventure of a Lifetime" video itself features the band dancing, performing and swinging from trees as CGI monkeys in a forest, and for no real good reason. For those following the odyssey of the album's release, one may have thought the monkeys would represent something more meaningful or give insight into the ideas present on the album. But that would be wishful thinking. It's pretty much just Martin as a CGI monkey.

Worst yet, it features one of the most absurd Beats Pill Speaker product placements ever - and that's saying something. The whole catalyst for the video is that the monkeys find the speaker and are so enthralled with the music coming from its bass tones, that they form a band and start dancing through the forest to the song.

"Adventure of a Lifetime" itself is still one of the catchiest Coldplay songs in recent memory, with a grooving funk guitar part and a house beat that mixes the worlds of rock and electronica.

Watch the music video below directed by Matt Whitecross, produced by Hannah Clark and released via Parlophone Records.