Jaden Smith Stars in Louis Vuitton Movie for Womenswear Campaign
Jaden Smith and sister Willow have marched to the beat of their own drums almost from birth it seems, confident in the independence instilled in them by their parents, famed Hollywood power couple, Will and Jada Pinkett-Smith. Jaden took his freethinking and independent spirit to new heights recently when he became the face of Louis Vuitton's women's campaign. Yes, we said women's. Now, the actor/musician/free spirit continues to push the envelopes of gender and style by starring in a film for the collection.
The one-minute campaign film called The Heroine was directed by Bruce Weber and features Smith, along with his fellow models, Rianne Van Rompaey, Jean Campbell and Sarah Brannon, taking over the streets of Tampa, Florida, while eerie music plays in the background.
"In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest," reads the film's caption. "Among them are Jaden Smith, the young hero of a new generation that worships stylistic freedom."
Plenty of accessories—from stud-covered handbags to multicolored satchels—can be spotted in the video for our viewing pleasures, but the real focus is on the stunning models who have this designer's latest fashions on display. Smith displays yet again why his style is iconic (GQ Magazine named him one of their most stylish men in 2015) as he shows off a free-flowing combination of soft black leather, cream-colored mesh, the skirt discussed around the world and caramel-colored dreads.
"Why does Jaden Smith star in this campaign? He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender," said Nicolas Ghesquiere, Louis Vuitton's current artistic director of Women's Collections. "Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man's trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He's found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection."
Watch the short film below.