Adele, Justin Bieber, Taylor Swift See Major Gains in Album Sales on Chart After the Grammys
She may have taken a two-week reprieve from the top of the charts, but now Adele is back home. For the ninth non-consecutive week, the "When We Were Young" singer's new album 25 is the No. 1 album on the Billboard 200 chart, beating out a field of Grammy performers for the top honor.
Adele's 25 moved 151,000 album equivalent units and 125,000 pure album sales this week, Billboard reports, and the 23 percent increase in sales was enough to reclaim the top spot from the likes of Future and Rihanna, who had the No. 1 albums over the last two weeks.
Adele's major sales increase this week is likely due to her high-profile performance at the 58th Annual Grammy Awards. Despite technical issues, she shined with her take on the album's cut "All I Ask" with some truly stunning vocals.
And, as should be expected in the week following music's biggest night, plenty of Grammy winners and performers saw major sales boosts. Justin Bieber's Purpose launched back up three spots to No. 2 this week after he won the Grammy for Best Dance Recording for the album's single "What Do You Mean?" Bieber, who also performed at the Grammys, saw a 15 percent increase in sales to 84,000 units.
Grammy winners Chris Stapleton, The Weeknd and Taylor Swift also saw major increases in sales and chart positions. Stapleton's Traveller, which took home Best Country Album, increased by 58 percent and moved 60,000 album equivalent units for a No. 5 position. The Weeknd, who won two Grammys, saw a 38 percent increase in album activity for Beauty Behind the Madness and moved 51,000 units (No. 6). Finally, this year's Album of the Year, Taylor Swift's 1989 vaulted up 12 positions and landed at No. this week with 43,000 units and a 91 percent increase in sales.
Stapleton, Swift and The Weeknd all also performed at the Grammys.
Beyond the Grammys impact, there were some minor moves on this week's charts. Rihanna's former chart-topping album ANTI maintained its No. 3 position for a second week with 79,000 units moved. Meanwhile, Twenty One Pilots' Blurryface continues to find new fans with a 7 percent increase in units, 45,000 albums moved and a two position gain at No. 7. Now 57 slides down two spots to No. 9 and Future's new album EVOL, which debuted at No. 1 last week, stumbled down majorly to No. 10.
Though the majority of the album's on this week's chart have been out for a while, there was one new debut. Country duo Joey+Rory's new album Hymns (wherein they cover classic Christian hymns) starts its chart run at No. 4 with 70,000 units.