Yesterday was one of the biggest days in Chicago rapper Vic Mensa's career. He has signed label deals before, but the announcement that he made the move to Jay Z's Roc Nation puts him in the same discussion as artists like Rihanna, Kanye West and J. Cole. The announcement was made exclusively on TIDAL.
The story of how this all came to be has been vague, especially for a 21-year-old artist who has garnered buzz over the past few years on the internet, but has not had a major radio hit. Roc Nation executive Lenny S. outlined that story in remarkable detail and it is pretty startling to see a young man who does not care about who Lenny represents and is fiercely focused on his own vision and creatively.
Vic has garnered more attention in 2015 with his new collaborations alongside Kanye West. This has led to speculation that the Chicago rapper was making a move to a major player like Roc Nation, but the courtship by the label has apparently been going on for quite some time.
Read the full account of Lenny S.'s lengthy attempt to try and woo Mensa to the label below.