• 'Handwritten' and Shawn Mendes Youngest Performer Since Justin Bieber to Top Billboard 200

    We may be witnessing the emergence of the next big young superstar as Shawn Mendes topped the Billboard 200 this week with his debut LP Handwritten. He becomes the youngest performer to top the chart since 2010, when Justin Bieber also did it at the age of 16 (albeit six months younger than Mendes). What makes Mendes' accomplishment more impressive is that he did so without a single on the Billboard charts, drawing almost entirely from hype built as a Vine star (and as an opener for Taylor Swift on tour). He moved 119,000 copies of his debut.
  • Vic Mensa Reveals Title Of Next Project, Talks Roc Nation Signing & Looking Up To Jay Z

    Chicago rapper, Vic Mensa made headlines yesterday when it was announced that he had signed to Jay Z's Roc Nation. The announcement was streamed live exclusively on TIDAL. With the momentum clearly in his favor, Mensa went on Power 106 in LA to discuss the mater and much more including Coachella and his future, where he reveals the title of his upcoming project.
  • Kanye West Time 100 Gala Performance Includes Hit-Packed Set: 'Gold Digger,' 'All Day,' 'Black Skinhead' & More

    If you want a free Kanye West performance at your celeb-packed event, it may be a good idea to name him one of the 100 most influential people in the world. Or, at least, that's what Time Magazine got. Last night (April 22), the "All Day" rapper and his wife Kim Kardashain West appeared at the Time 100 gala, and he delighted the crowd by performing a short set of some of his biggest hits.
  • Coachella Tweets Drop 83 Percent During Weekend Two (Because of Nicki Minaj and DMX?)

    Coachella's second weekend featured a massive drop off in social media mentions, despite being an easy sell-out, like the first weekend. Billboard reports that while 3.5 million tweets mentioned Coachella directly during the event's first rendition the previous weekend (with Nicki Minaj and AC/DC driving traffic), only 600,000 mentions went out over the past weekend. What's the story?
  • NBA Playoffs 2015: Ludacris To Introduce Players, Perform At Atlanta Hawks Game 2 Against Nets

    It is April and that means one thing - playoffs. This month kicks off playoffs both for the National Hockey League and for the National Basketball Association. Both aren't immune to brining out the stars and celebrities to help garner some public support and put more people in the seats, though the NBA is much more prone to using this marketing technique (see the Celebrity game during All-Star Weekend). Despite having the second best record in the whole league, the Atlanta hawks still had trouble getting people in the seats on a nightly basis. They first called upon Atlanta rapper 2 Chainz for a day where he performed several times and introduced the players, while also creating some awkwardly funny online videos for the team. Now Ludacris has the honor of performing during Game 2 of their Hawk's series against the Brooklyn Nets on Wednesday in Atlanta.