Brooklyn's Lucali is experiencing a surge in customers after being caught in the crossfire between Drake and Kendrick Lamar. Lamar name-dropped the famous pizza joint in his diss track against the OVO rapper in "6:16 in LA."
"My visa, passport tatted, I show up in Ibiza / Lucali's dwellings in Brooklyn just to book me some pizza," Lamar raps in "6:16 in LA."
According to Eater New York, the local restaurant has been open since 2006 and is hailed as one of the city's best pizzerias. It was also reported that superstars like Beyonce, Jay-Z, and even Drake himself are patrons of the pizza joint.
After Lamar released the diss track on May 3, new customers flocked to the restaurant. It also ushered in a surge of five-star reviews, with many claiming on Google Reviews that Lamar's diss track has introduced them to the hidden gem.
"K dot said you had pizza and it fire and it was ill return," a user captioned their five-star review of the place.
"MY glorious KING K DOT told me to come here that food was way to good," another shared.
"KDot sent me here @ 6:16 for some pie," a fan commented, while another wrote: "Best time to eat pizza here is at 6:16 as it's baked stone oven fresh 5/5."
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The publication reported that Lucali's owner, Mark Iacono, was unaware of the "6:16 in LA" mention or even of the fact that Drake and Lamar are feuding. He has heard only of the rap feud through his new customers and said it's "business as usual" for them.
"We're 17 years in," he shared. "The lines are as long as ever."
This wasn't the first time a restaurant has been caught between Drake and Lamar's rap feud.
Notably, Lamar rapped about the popular Toronto Chinese restaurant New Ho King in one of his other diss tracks, "Euphoria."
"I be at New Ho King eatin' fried rice with a dip sauce and a blammy, crodie," Lamar rapped.
Likewise, Lamar's name drop of the restaurant influenced people to try and visit the place.
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