J. Cole officially released his third artist album 2014 Forest Hills Drive yesterday, Dec. 9. Though the album leaked last week, the full retrospective look into the "Fire Squad" is now available to all. He has released the music video for the 11th track on the album, titled "Apparently." Cole takes a more minimalistic approach to his video: Instead of bringing out nice cars and scantily dressed women, he kept with the down-to-earth and grounded theme of the album that focuses on family and his childhood, via Complex.
Cole keeps the personal theme of the album and the track in the video, rapping in front of grainy projections of home movies taken at his childhood home in Fayetteville, North Carolina, at 2014 Forest Hills Drive. It remains minimal with a small lighting fixture standing in for a chorus before Cole returns to his projector background of abstract imagery, similar to an iTunes visualizer.
The first verse from "Apparently" hits home right away with Cole's theme of family and the home he grew up in:
Think back to Forest Hills, no perfect home
But the only thing like home I've ever known
Until they snatched it from my mama
And foreclosed her on the loan
I'm so sorry that I left you there to deal with that alone
I was up in New York City chasin' panties, gettin' dome
Had no clue what you was goin' through
How could you be so strong?
And how could I be so selfish, I know I can be so selfish
The video hit the Web as one of the sole pieces of promotion J. Cole has done for the album. He did not release any singles or official previews, as one would normally do with a label promotional plan. He invited guests from the neighborhood in North Carolina over to his house for a private listening session of the album.
He will be performing on The Late Show with David Letterman tonight, Dec. 10. No word has been given on what song from the album he will be performing. Watch the full video for "Apparently" below, and purchase the album on iTunes.
