This week's Digital Downloads chart, between the Grammy performances of a week ago and the Super Bowl commercials that aired the night before the numbers finalized, saw a significant increase in sales.
There was no doubt that the Grammy performers saw the biggest boost however. Katy Perry was already at no. 1 with "Dark Horse" before she performed it last Sunday, but the gothic stage-show version drove 373,000 more buyers to download the track, a 27 percent increase from last week. Imagine Dragons was the biggest winner, as 208,000 people went to download the new version of the band's "Radioactive," featuring Kendrick Lamar's Grammy verse. The 239 percent increase in sales resulted in the song's third-highest sales week, and placed it no. 4. Beyoncé's "Drunk in Love" nearly doubled in downloads this week thanks to her racy opening performance with hubby Jay Z. The track settled at no. 7 with 151,000 units moved. Finally, Lorde came back to the Top 10 (at no. 10) with "Royals," which sold 137,000 downloads.
Advertising also played a significant role in this week's Top 10. Pharrell Williams stayed at no. 3 with his track "Happy," which has seen a boost in sales thanks to its placement in a Beats Pill commercial. The song sold 219,000 downloads. Aloe Blacc, another Beats benefactor, may see his "Can You Do This?" enter this list in the next few weeks thanks to his Super Bowl commercial with the company. Passenger made a return to the Top 10 with "Let Her Go," which dropped out last week. The song's placement in Budweiser's adorable puppy advertisement inspired 176,000 viewers to download, which brought the track back to no. 5.
Two songs didn't need any Super Bowl placement or Grammy performances to see an increase in sales. Jason DeRulo stayed steady at no. 2 with "Talk Dirty," which sold another 234,000 downloads. A Great Big World only got a 4 percent increase for "Say Something," but that was enough for 152,000 downloads and a no. 6 place.
Only two songs in this week's Top 10 didn't see an increase in downloads. Pitbull and Ke$ha dropped to no. 8 as "Timber" moved 142,000 units, and Bastille's "Pompeii" dropped to no. 9 with 140,000 downloads.