If Kanye West was upset about the stage-crasher during his Glastonbury performance last night, the overnight (well, actually faster) success of his new Yeezy Boosts 350 sneakers will surely make him forget all about it. Sneakerheads all around the world lined up yesterday to grab their pair of Yeezy Boosts 350, the latest release from Mr. West's collaboration line with Adidas.
The sneakers were released in Canada and Europe early Saturday morning and sold out in under an hour. The sneakers were later released in the U.S. and 15 minutes later, Adidas confirmed on Twitter that they were already sold out online.
This Yeezy frenzy comes as no surprise considering the amount of hype around these kicks. Kanye was first spotted wearing his newest pair several weeks ago and when the rest of the Kardashian/Jenner clan got a hold of them, they started promoting them on social media. Kendall and Kylie Jenner both snapped photos of them in their Yeezy Boosts 350 sneakers before the release date was announced, teasing the general public with their exclusive access privileges. Kanye's biggest fan, his wife Kim Kardashian, was also spotted wearing the Yeezy Boost 350's at their daughter North's birthday party at Disneyland. She snapped a photo on Instagram of the kicks, saying, "So happy I ran back inside to grab these! Lifesaver on these long flights! Most comfy shoes in the world! Yeezy Boosts 350."
This release comes shortly after the February release of his first Adidas sneaker, the Yeezy Boosts 750, which also did tremendously well in sales. In a 2013 interview with Power 105.1's 'The Breakfast Club' radio show, Kanye told the hosts, "Humbly, I'm the most influential person in footwear right now." And judging from all the success Kanye West is having with his Adidas line, that might actually be true.
Yeezy season. @KanyeWest celebrates the launch of #YEEZYBOOST 350 at the adidas Originals in London #originalslondon pic.twitter.com/Sm3NqbwSeC
— adidas Originals (@adidasoriginals) June 27, 2015
