Keith Urban sings about being all different things at all times in his new single "John Cougar, John Deere, John 3:16," and in the single's new video, the American Idol judge takes on dozens of different scenes. Today (Aug. 28), Urban released the track's music video, where he's all lit up while playing the electric bass.
Though best known for his ability to shred on the guitar, Urban took on the rolling bassline of "John Cougar, John Deere, John 3:16," once again displaying that he can be many different people all at once.
The concept for the single's music video is simple. Playing the bass, Urban rocks out to "John Cougar," and performs the track standing behind a mic stand and a long, winding wire. As he performs the song, flashes of color and different places are projected onto Urban, with visions of American icons, cityscapes and even religion flying by as the downhome anthem plays.
"We didn't want it to be 100 percent literal about every lyric," Urban said about the "John Cougar" music video in an interview with Rolling Stone Country. "That was the most important thing for me, so [the video] became more about playing, more about performance [and] singing. I like everybody to be able to paint their own picture of things, so there's sort of more random imagery and so forth of certain things that relate to the song without being so specific."
"John Cougar, John Deere, John 3:16" is the lead single from Urban's yet-to-be-announced ninth studio album, which is reported to have a "more electronic feel."