A new week begins and new music floods the Internet. After over a year away from releasing new music, today (March 30), Rita Ora dropped a new single and music video, "I Will Never Let You Down," from her sophomore album O.
Featuring the familiar feel good vibes of her breakthrough hit "How We Do (Party)," the Calvin Harris-produced "I Will Never Let You Down" features floating, upbeat instrumentation, with Ora's alto vocals working their way around the beat.
Though technically about sweet, sweet lovin' and undying commitment lyrically, from a purely musical point of view, "I Will Never Let You Down" is a sunny, light summer jam, meant to be danced to with the volume cranked and the windows down. (Just too bad it's still freezing throughout much of the U.S.)
For the music video, Ora went purely for a visual point of view, as she poses with a variety of sexy outfits, boogies with some background dancers and makes sexy eyes at the camera. Technically, this clip seems to follow the life of a model, but practically, it just follows a girl having a grand ol' time.
Watch the music video for Rita Ora's new single "I Will Never Let You Down" below:
"I Will Never Let You Down" is the lead single from Rita Ora's upcoming album O, which follows the release of her 2012 debut Ora. O is due out sometime this year.
