Beyonce has been laying low lately, but that doesn't mean that Queen Bey is down and out. The singer just dropped her new deep south themed video for “Formation,” which is set to premiere live at the SuperBowl Halftime Show tomorrow. The video can be downloaded for free here and premiered exclusively on Tidal.
According to SPIN, fans had already caught wind of the “Formation” drop over the past few weeks, even dating back to last August, when a posterboard was spotted with “Formation” listed amongst charting Beyonce singles. There were also some rehearsal leaks over the past few weeks that dropped super secret details on tomorrow’s show.
The “Formation” video packs a punch, and is based deep down South in New Orleans, fraught with traditional Southern imagery. With lyrics such as (“I got hot sauce in my bag / Swag”) it is undeniably Southern and even includes a few post-hurricane flood shots. Queen Bey is pictured as a dirty Southern belle in many of the shots, which alternate between the old school and the modern deep, dirty South.
It was reported recently that Beyonce had changed her management team in anticipation of the 50th annual Superbowl halftime performance tomorrow, even firing her cousin and manager of five years, Lee Anne Callahan-Longo. She reportedly switched over to JP Morgan Chase and marketing expert Steve Pamon in order to catapult her career to the next level with the release of new music.
“Beyonce basically cleaned house, got rid of her whole team, which included her cousin, and hired a new team. She wants to surround herself with business people who could take her career to an even higher level,” a source close to Beyonce said to Page Six. “She has one album left to deliver before her deal is up with Columbia, plus she wants to make smarter decisions where it comes to touring, sponsorships and acting roles.”
Beyonce will perform at the Superbowl Halftime Show alongside Coldplay and Bruno Mars, as fans anxiously awaiting the live premiere of “Formation.”